The fashion industry, sustainable trends, and technology are gradually forming a close-knit connection. The spirit of sustainable fashion brings many positive impacts to the environment and long-term growth for businesses. In this new context, companies striving for higher sustainability increasingly require the support of tools and monitoring processes for transparent supply chains with consumers.
As the fashion industry embraces sustainability
Today, conscious consumerism is no longer a foreign concept. Consumers are increasingly concerned about the origins of fashion products, production processes, and the industry’s impact on the environment and society. In response to consumer habits, commitments to change and shift towards sustainable production have been made. Many fashion products are now being created with criteria such as biodegradable or recyclable materials, processes that minimize resource waste, reduce waste and environmental pollution…
According to the “2023 Sustainability Development Report from Deloitte’s Chief Experience Officers (CxOs),” investments in sustainability have increased significantly over the past year. In the consumer goods sector, 59% of Chief Experience Officers (CxOs) believe that their current sustainability efforts are positively contributing to brand reputation and credibility, up from 50% the previous year. Now, sustainable fashion is part of a broader landscape, receiving support and follow-up from consumers, governments, and media.
What role does technology play in “green transformation”?
Sustainability should not just be a brand commitment.
Viewed as the future of the fashion industry, technology acts as a catalyst in making the game transparent and honest in the eyes of consumers. Along this journey, measuring and managing environmental impacts throughout a business’s supply chain is a necessary priority, while also presenting many challenges. Technology plays a crucial role in helping partners and consumers clearly observe this process. Supply chain management systems, artificial intelligence (AI), machine learning, and the Internet of Things (IoT) enhance transparency throughout the production and product delivery process. Technology helps consumers trace the origins of products, from raw materials to production and transportation processes. This gives them confidence in the sustainability of the product and makes it easier for them to choose to support “green” brands.
Finally, at TradeLink Technologies, we believe that raw materials sourced from “supplier’s suppliers” are key to efforts to trace brand origins and display supply chains. The Raw Material Management solution developed by TradeLink can support businesses by not only scanning and receiving raw materials but also scanning and picking up items at any stage of the production process. The capabilities of Raw Material Management do not stop there; the solution will provide manufacturing plants with the ability to display raw materials for better production timing and efficiency planning.
Why is monitoring raw materials crucial in tracing origins when current technology can already identify raw materials?
The answer lies in reliability.
Typically, businesses manually link raw materials to finished products in an internal ERP system. This not only creates unsustainable monitoring and tracing practices but also raises doubts about data reliability. By automating raw material management, brands and suppliers can create verifiable data chains regarding inputs into production.
TradeLink’s scanning solutions are currently operational at over 12,000 supplier locations and integrated with more than 400 global brands. Transform your efforts in tracing origins with our Raw Material Management solutions. The fashion industry is positioned within a new future context, where technology will measure successful, transparent, and sustainable development of businesses.
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About TradeLink Technologies,
TradeLink Technologies (TradeLink) was founded in 1999 with a mission to create advanced supply chain solutions for global brands and retailers. We provide visibility, accuracy, and advanced distribution solutions for over 400 global brands and more than 50 logistics companies, leveraging a network of over 11,000 suppliers across 70 countries. With our latest local and cloud-based scanning and barcode applications, our solutions are scalable to fit businesses of all sizes. TradeLink’s strength lies in our industry expertise in supply chain management and utilization of cutting-edge technology. Learn more at:www.tradelinkone.com